Privacy policy

Last updated: July 15, 2026

Lurell operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Lurell is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details including your name, billing address, shipping address, phone number and email address.
  • Financial information including payment card details, payment confirmations and transaction information.
  • Account information including usernames, passwords, preferences and account settings.
  • Transaction information including products viewed, added to cart, purchased, returned, exchanged or cancelled.
  • Communications with us including customer support inquiries and correspondence.
  • Device information including browser type, IP address, device identifiers and network connection information.
  • Usage information including how you access and interact with our Services.

Personal Information Sources

We may collect personal information from:

  • Directly from you when you create an account, place an order, contact us or otherwise use our Services.
  • Automatically through cookies, log files and similar technologies when you browse our website.
  • Service providers that process information on our behalf.
  • Business partners and other third parties where permitted by applicable law.

How We Use Your Personal Information

Depending on your interaction with our Services, we may use your personal information to:

Provide, Improve and Personalize the Services

  • Process and fulfill orders
  • Process payments
  • Arrange shipping and delivery
  • Manage returns and exchanges
  • Create and manage customer accounts
  • Remember shopping preferences
  • Provide personalized shopping experiences
  • Improve our products and services

Marketing and Advertising

We may send promotional emails or other marketing communications and display relevant advertisements based on your interactions with our Services. You may unsubscribe from marketing communications at any time.

Security and Fraud Prevention

We use personal information to authenticate accounts, prevent fraud, investigate suspicious activities, secure our Services and protect customers.

Customer Support

We use your information to respond to inquiries, resolve issues and provide customer service.

Legal Compliance

We may process personal information to comply with applicable laws, legal requests, enforce our policies or protect our legal rights.

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify and trusted service providers that assist with payment processing, fulfillment, shipping, cloud storage, analytics and customer support.
  • To business and marketing partners where permitted by law.
  • When you direct us to share information with third parties.
  • Within our affiliated companies where applicable.
  • In connection with mergers, acquisitions, legal proceedings or to comply with legal obligations.

Relationship with Shopify

Our store is hosted by Shopify. Shopify processes personal information necessary to provide and improve the Services. Information submitted through our store may be transferred to Shopify and its service providers, including providers located outside your country.

We may also use certain Shopify enhanced services that help improve fraud prevention, analytics and customer experience.

For more information about Shopify's privacy practices, please visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices, content or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from children under the applicable age of majority. If you believe a child has provided us with personal information, please contact us so we can remove the information where required.

Security and Retention of Your Information

We use reasonable administrative, technical and physical safeguards to protect your personal information. However, no transmission over the Internet or storage system is completely secure.

We retain personal information only for as long as necessary to:

  • Provide our Services;
  • Maintain customer accounts;
  • Comply with legal obligations;
  • Resolve disputes; and
  • Enforce our agreements.

Your Rights and Choices

Depending on your location, you may have rights including:

  • Right to access your personal information.
  • Right to request deletion of your personal information.
  • Right to correct inaccurate personal information.
  • Right to receive a portable copy of your personal information.
  • Right to opt out of targeted advertising or certain data sharing activities where applicable.
  • Right to withdraw consent where consent is the legal basis for processing.

You may exercise these rights by contacting us using the information provided at the end of this Privacy Policy.

We may verify your identity before processing your request.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns regarding our handling of your personal information, please contact us first. If required under applicable law, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to, stored or processed in countries outside your country of residence.

Where required by applicable law, we rely on recognized legal mechanisms, including Standard Contractual Clauses or equivalent safeguards, to protect international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal or regulatory changes. Any updates will be posted on this page together with the revised "Last updated" date.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us:

Store Name: Lurell

Legal Representative: Brittany Bing

Email: admin@lurell.shop

Phone: +1 256-425-8482

Business Address:
2213 Clinton Avenue West a
Huntsville, Alabama 35805
United States